Kia Rondo Microsite
Role: Visual Design
Getting the creative brief from Kia was exciting. The Rondo was their first real mid size car and they wanted the tone and vibe to seem very light and airy. They had come up with fictional words like "cabinosity" and "giddyupness" to describe the main attributes of the car, which really helped set the tone for all the visuals I created to go along with the interactive games.
The main goal was to introduce the Rondo as a "compact SUV", so I came up with 3 small puzzle-based mini-games for users to get a better idea of what the car could really do for them in terms of speed, space, safety and efficiency. These games were an easier way to get people to interact with the each level completed worked to enforced the concept of a car for "smart" people.