Bring on the Music!
This re-design of the PBS national video portal brought thousands of hours of PBS programming to the web together in one place for the first time ever. (this was pretty cool). Architected and designed with a brand-new responsive layout, the new video portal provides improved navigation capabilities; this allowed users to search and find their favorite shows by theme, episode, host and date and watch full-length programs on demand.
In giving its shows away online, PBS was able to join the conversations already happening in the digital space and position itself amongst the growing number of on-demand video sites such as Hulu.com and YouTube -- places for younger consumers who aren't married to watching TV on a television.